The new Alphamega App is a modern rewards ecosystem that brings together shopping, offers, gaming and sharing into one unified user experience.

The brief was to create a promotional video with a fresh, friendly and playful tone, highlighting the “magical world” of rewards and everything users can gain from the app.

Our creative approach was based on a mixed 2D & 3D visual style, featuring loose and expressive characters of different ages and styles, all living inside a bright, studio-like world. Handcrafted typography and custom-designed objects were organically integrated into the environment, shaping a universe that feels fresh, dynamic and playful, while enhancing the brand experience through a vibrant and immersive visual world.

Credits:

Client: AlphaMega Hypermarkets
Production: Square Pixel
Creative Direction: Stefanos Milionis, Vagelis Kokkalis
Illustration / Character Design: Stefanos Milionis
Motion Design / Rendering: Vagelis Kokkalis
3D Modeling: Dimitris Panagiotopoulos​​​​​​​
VO Artist: Lefteris Samson
Music & Sfx: Alexis Manis

Behance